A website is essential for any business. However, just having a website will not benefit your business. You will see the benefits of your website only when it has a good amount of traffic and your business is getting sales and conversions.
Although there are many ways for small business owners to promote or optimize their websites to attract quality traffic, adding a blog is one of the easiest yet most effective ways to grow a business.
In this blog post, we’ll share some significant reasons for adding a blog to your website.
Let’s start.
#1 SEO enhancement
The #1 reason for adding a blog to your website is that it helps your website get significant positions on search engines, especially Google.
Various studies have shown that websites with a blog section and regular blog postings are more likely to get higher positions than those without a blog. Search engines love blogs because they help users engage with the website.
#2 Updated content
When your website has a blog section, users will always see updated content. As a result, they will keep returning to your website for more information, tips, news, or updates. In other words, blogging is a great way to engage users with your website.
Having outdated or stale content on the website can harm your business reputation. So, it would help if you always think of different creative ideas to keep your website content fresh and updated.
#3 Quality traffic
The more you post on your blog, the better the quality of traffic your website will attract. Blogs are usually written for end users, and their keywords are more active, which results in a high user engagement rate.
#4 Helps sharing knowledge & information
A blog can help you share your thoughts and knowledge with users and be a platform for shouting out. For example, if there are new changes in your business or industry, you can simply write a blog post and publish it on your blog.
#5 Helps businesses stand out as industry experts
The more tips and information you share with your users, the better position you will gain as an industry expert. And the better your position as an industry expert, the more trust your users will have in you. The more your users trust you, the better your chances of them becoming loyal customers.
#6 Get sales & conversions
When we think about promoting our business/brand, there are lots of options to do that. But sadly, most of them are paid. The worst part is that most of these sources of marketing/advertising are very expensive.
Fortunately, blogging doesn’t cost you. You don’t have to spend even a single penny if you can write and post blogs independently. With zero investment, you can get your website in front of your targeted audience and grow your sales & conversions.
#7 Works as a noticeboard
A blog can also serve you as a noticeboard. If you have any critical updates to share with your audience, you can post them on the blog. For instance, if you are shifting your business location or closing your business for a few days, you can use your blog as a noticeboard.
So, what are you waiting for? Ask your web developer to add a blog to your website. If you have yet to build a website, request that your website developer build one with the blog.
