If you run an eCommerce business, you probably know the importance of an eCommerce website. You need a place to sell your products and services, and a website is the most cost-effective way to do so.
Of course, having a great website is only the first step.
You may also know how hard it is to increase sales on your eCommerce website.
But there are a few things that your web developer can do to your eCommerce store to get more sales.
In this blog post, we have shared 6 subtle yet powerful changes that your web developer can make on your eCommerce store to increase your online sales.
Let’s get started!
#1 “Add to Cart” instead of “Buy Now”
An eCommerce store that has a “Buy Now” button instead of an “Add to Cart” button seems to suggest its users stop browsing and buy a product forcefully. This may make some customers uncomfortable and they may end up leaving the store without making a purchase.
If you want to increase your eCommerce sales, then simply get rid of the “Buy Now” button and ask your website developer to replace it with the “Add to Cart” option.
This small change can have a huge impact on your sales.
In fact, most experienced website developers already know the importance of using the “Add to Cart” button instead of a “Buy Now” button. And some of the developers prefer to use both the buttons together which is even better from a sales point of view.
#2 Adding more payment options
In this age of technology, people are always looking for the easiest way to do something. When it comes to paying for things online, they want to know how they can do it in the most convenient way possible.
Once you have set up your eCommerce store, it is crucial to ask your web developer to add more payment options to your eCommerce store. That way, you can grab more sales & customers.
Your web developer can add payment options such as PayPal, Apple Pay, and Android Pay to your eCommerce store.
This means your customers can choose a payment method that they’re most comfortable with. You can also consider adding the option for your customers to pay with cryptocurrencies like Bitcoin.
#3 Auto-suggestion for search
The search feature is one of the most critical features that your eCommerce should have to succeed. A lot of consumers are looking for a specific item, and if they can’t find it on your site, then they will likely leave and never return.
Our suggestion is to ask your eCommerce developer to add an auto-suggest search to your eCommerce store.
This will help your users to search for their desired products without any difficulty.
In order to improve the user experience of your eCommerce website, you need to add an auto-suggestion-enabled search system to your eCommerce store. This will facilitate your users to search for their desired products.
#4 Adding a cache plugin
Never forget to ask your website developer to add a cache plugin.
What does a cache plugin do?
One of the most important parts of eCommerce is making sure your site is fast and doesn’t crash. The easiest way to make sure that doesn’t happen is to use a cache plugin like W3 Total Cache.
A cache plugin like W3 Total Cache can help your eCommerce website to load quickly and provide a great user experience to your potential customers.
The better your website’s speed the more likely you are to convert more customers into paying customers.
How does a cache plugin work?
The purpose of a cache plugin is to store your website’s static files on a server closer to your users, in order to make your website load faster. When a user visits your website, the content they view is downloaded from your server and stored locally on their computer.
If you run an eCommerce website, the easiest way to speed up your website and reduce server load is to enable a cache plugin.
A professional & experienced web developer would always add a cache plugin to your eCommerce store.
#5 Adding a discount on first order feature
Another thing that your web developer can do to grow your eCommerce sales is to add a feature of “Discount on first order”. This means all the customers who are placing orders on your online store for the first time will get a certain discount on their total cart amount.
For any eCommerce website, it may be hard to grab new customers especially when the competition is stiff.
But when you offer discounts to your new customers, they are more likely to get converted and buy your products.
So, don’t forget to ask your website developer to add a plugin for “Discount on First Order” to your eCommerce store.
#6 Adding an order abandonment module
An order abandonment recovery plugin can help your eCommerce website to grab more sales & customers. This is a special type of plugin that is designed to recover orders from cart abandonment.
This plugin helps you to turn visitors into customers by bringing back visitors who have added something to their cart and left your site before completing the purchase.
If you have an eCommerce website and have a lot of people who add products to their cart but never go through with the purchase, then you can ask your web developer to use an order abandonment plugin to help bring them back.
A web developer or a programmer who is familiar with your eCommerce platform will be able to integrate the order abandonment recovery plugin into your eCommerce website. This plugin can really help your site to get back the lost customers that abandoned their shopping carts and recover them to complete the purchase.
