For Google Ads to run effectively & profitably, there are certain areas where bid adjustments can be made. Most Google Ads experts are aware of this, but for newcomers or laypeople, it may not be immediately apparent. Here, we have identified three key areas of your Google Ads account where you can make minor bid adjustments and see significant results over the next few weeks or months.
#1 Device-based bid adjustments
Not all devices will yield the same results; for your campaign, mobile device users may be more suitable than users of PCs or tablets. Review the conversions over the last few weeks or months to determine which device yields the best results for your campaign’s conversions. If you find that mobile users are more likely to convert or have converted the most over the last few months, consider increasing the bids for mobile users by 10%, 20%, or any other percentage that you prefer.
#2 Location-based bid adjustments
If you are targeting multiple cities or countries with your Google Ads, you’ll likely get better results from specific cities or countries. On the contrary, there may be some regions that you want to avoid or that are not performing well. Review the areas that are performing well and those that are underperforming, and adjust your bids (increase or decrease) for each of them. Let’s say you are selling your products throughout the UAE, but most of your sales are coming from Dubai and Abu Dhabi. You can make a location-based bid adjustment for these 2 Emirates and increase them by 10%. At the same time, you can reduce the bid adjustments for other Emirates by 50%. This will help you push your ads to the regions where your targeted customers are located. As a result, you get better conversions in the same ad budget.
#3 Time-based bid adjustments
For some products, nighttime works well; however, for others, daytime or office hours are more suitable. For example, if you provide consultancy services to the offices, try to increase your bids during the daytime and reduce or pause your ads at night. This will help you save your ad budget and allocate more funds to targeted time slots, resulting in increased conversions at the lowest possible cost.
Conclusion:
Awareness is the key when it comes to running successful Google Ads. Most Google Ads agencies and consultants in the UAE follow these strategies to get the best results for their clients. You can also follow these instructions and get the most out of your Google Ads campaigns.
