Before we jump to the essential features of a one-page website design, let’s see what exactly is a one-page website and in which situations, a one-page website design can be used.
What is a one-page website design?
As the name suggests, a one-page website is a website with only one page. In other words, a one-page website is a website that can be viewed on a single web page.
The idea of a one-page website was to create a single page that contained all of the necessary information about a particular product or service.
When you should have a one-page website?
One-page websites are a great solution for businesses that want to create an accessible, easy-to-use website that’s easy on the eyes. Also for those businesses or individuals who are just starting up and don’t have much information or stories to share, they can build a one-page website. BTW, developing a one-page website is affordable too. That’s why most startups and small businesses who have very less budget for their website development, like to create a one-page website.
What are the advantages of a one-page website design?
Below are some of the major advantages of a one-page website design:
- Easy to navigate
- No need to refresh the page as there are no links
- Affordable website design cost
- Easy to manage for the webmasters
- Quick loading speed
- Better responsiveness
- Clear & cut-to-cut information
- More conversions because lesser distractions
7 Essential features of a one-page website design:
#1 Live chat
Integrating a live chat to your one-page website will help your users to get connected with your team and resolve their queries. There are many benefits of a live chat feature that includes:
- It helps you to talk to your customers directly from your website.
- It helps your website visitors to resolve their queries over chat without calling or emailing you.
- As a business owner, you can get to know about the first-hand experience of your visitors, and accordingly, you can enhance your website.
- A live chat feature can also help you as a customer support tool for your existing clients.
#2 Vibrant design
Since there are no other pages on a single-page website, it becomes important for you to have a vibrant and attractive design. It will encourage your users to stay on your website for a longer period of time.
#3 Explanatory video
Being a single-page website, your users can just read a brief summary of your company, services, or products. If they wish to know more they don’t have an option to click and open a new page. You can handle this obstacle by adding an explanatory video on your website that will explain the features & benefits of your services or products to your users.
#4 Intuitive form
A single-page website design must also have a user-friendly form to collect the leads or information from your prospects. A single-page website tends to get more form submissions as compared to those sites that have multiple pages. The reason is simple. On a single-page website design, the users can see no distractions and they can easily locate the form and fill it out quickly. This is why most landing pages that are used in advertising campaigns are built using a single-page website model.
#5 Effective call-to-action elements
The first thing to consider while building a one-page website design is your call to action. You should always have a call-to-action on your website that tells people exactly what you want them to do. This could be signing up for your newsletter, or buying a product. Whatever your action is, make sure it’s clear and that it stands out.
#6 Nice fonts and imagery
Being a single-page website, it needs to capture the attention of the users in just a few seconds. It is, therefore, important to use appropriate fonts and images.
Be sure to use great images and nice fonts. You want to make it easy for people to read because if they can’t read it easily, they aren’t going to want to stick around.
A one-page website design should have a responsive design so that all the device users can access the webpage easily.
In the case of one-page websites, the bounce rate can be very high because if the users don’t like the site and can’t see it properly on their smart devices, they may quit immediately.
Therefore, you must take care of the responsiveness of the website so that the device users can also easily view the content of your webpage easily.
#8 Quick loading speed
According to a study by Google, 47% of users expect a site to load in less than 2 seconds. Given that most customers abandon a website if it doesn’t load within 3 seconds, it’s crucial to make sure your site loads quickly.
Being a single-page website, it’s not very difficult for your web developer to optimize its loading speed. You must however still check and ensure the quick loading speed of your website. You can use a free online tool like https://tools.pingdom.com to check the loading speed of your site.
#9 Short information for each block
The whole idea of developing a one-page site is to have a simple, clean, elegant design that makes it easy for people to scan your site and find exactly what they’re looking for. Therefore, you must not show too many texts on your website and instead focus on using short information for each section of your site.