Having a website is important because it’s the first impression that people will have of your business. It’s the one place people should be able to go to learn everything they need to know about your business and your services.
When you are running a consultancy firm in Dubai or anywhere in the UAE, it’s imperative for you to create a website if you are really serious about getting business out of it.
But before you hire a website design company or web developer to create your website, you must know about some of the essential features that are required to build a successful consultancy business website.
In this blog post, we have shared a few basic yet important features of a consultancy website.
Let’s dive in!
Blogging is a great way to build your audience because it gives you the chance to educate your potential customers about your industry and to help them solve problems they may not even know they have.
The more readers you have, the more people will share your content. The more people click on it, the better chance you have of getting traffic to your website and eventually landing customers or leads.
Therefore, you must ask your website developer to add a blog section to your consultancy website.
A business website should have a list of services or products that the company sells.
Your potential customers are going to want to know what you do before they even consider hiring you, so if you don’t list your services or expertise on your website, then users are not going to be able to find it.
Your corporate website should have a page or section that lists the services that your company offers. Also, make sure you include the features of those services to make it easy for users to find exactly what they’re looking for.
Additionally, your website developer can incorporate a contact form with each service so that it becomes easier for the users to get in touch with you if they need your services.
#3 Get a Quote
If you run a consultancy business, you must have a ‘Get a Quote’ page on your website where users can fill out their details and request a quote from you. This makes it really easy for users to reach out to you and get a quote for their project.
It’s vital for your web developer in Dubai to take care of the responsiveness of the quotation form so that all the mobile users can also fill it out conveniently.
#4 Contact page
The “Contact” page is the most essential part of your website. It is the doorway to your business. This page must have all the links, phone numbers, and email addresses that your visitors will need to get in touch with you. One of the most crucial things that must be mentioned on this page is the address of your office.
If you have a consultancy business in Dubai or anywhere in the UAE, then it’s crucial to have a contact page on your website. This allows anyone who visits your site to easily get in touch with you, which is essential for growing your business.
#5 Live chat
Live chat is an amazing tool for your business website. It’s a way for customers to ask questions and get answers in real-time. A live chat feature is a great way to give a personal touch to your business. It helps build trust with potential clients and creates a personal connection with them.
A lot of people who come to your website might have questions and they don’t want to have to pick up the phone or email you.
If your website has a live chat, you can instantly connect with your customers and solve their problems right away. The live chat is not only useful for resolving issues but also for gathering feedback.
Adding a live chat feature to any website is not as complicated as it sounds. Your web developer can easily use a plugin or module to add the live chat feature to your website.
Having a ‘testimonials’ section on your website is really important for building credibility. The more testimonials you have, the more credible your business will appear because it will show that other clients have had positive experiences with you.
The testimonials section gives your customers a chance to say how much they love your products and services.
You may have heard the phrase “the proof is in the pudding”, which means that if you have a product or service and you want your potential customers to believe you, then they need proof that what you’re saying is true. In the case of your business website, that proof comes in the form of testimonials.
It is, therefore, very important for your web developer to add a testimonials block to your website.
#7 Past works
This can be a very important part of your website. For example, if you are a consultant, then your website should have a webpage where you can show your past works that you have done for your previous clients. This will allow your potential customers to check out your previous works and they will know what they can expect from you in the future.
Your web developer in Dubai can assist you to add a collection of past works and showcase it on your consultancy website. Perhaps, your developer can showcase your past works in the form of an image gallery that will look nice on both desktops & mobiles.
In the business world, it’s important to make sure your website is user-friendly and easy to navigate. One of the best ways to keep visitors on your site is to have a newsletter feature where they can subscribe to your newsletter. This will allow you to communicate with them directly and help you build a relationship with them.
If you’re running a consultancy business in Dubai or anywhere in the UAE and you don’t have a newsletter, then you should really consider creating one. If people don’t know about your expertise in your niche, then how can you expect them to bring their business to you?
So next time you create a website for your consultancy business, make sure to request your website developer to integrate a newsletter feature with your website.