What is website redesign?
Website redesigning is a procedure that involves changing the layout, structure, and design of a website.
When do you need website redesign?
If your website looks outdated, then it probably needs an overall revamping.
If you’re not sure whether your site looks dated or not, take a look at some other websites in your industry and compare the look and feel of your site to theirs.
- If your website is looking older than it should be, then it’s probably time for a redesign.
- If your website isn’t bringing in customers and making sales, then it’s not doing its job.
- If you’re not making money from your website, then you may want to consider redesigning it.
Here are some of the major benefits of redesigning your website:
#1 New look
One of the major benefits of redesigning your website is that you get a new design. You can refresh your brand and create a much better user experience with a new, modern design.
The look of your website can make or break your business. It’s important to redesign your website every now and then so that you can keep up with the latest trends in design.
The market is competitive and if you have an outdated website design, you won’t be able to attract new customers. As a business owner, you should put your best foot forward on the internet.
The new design also means that your website will be responsive for all smart devices.
#2 New features
You may not want to carry the same old features on your website as your business grows. After some time of developing your website, you may want to add a lot of new features to it.
When you revamp your existing website, you get an opportunity to add new features to it.
#3 Better security
The security of a website is as important as its development. If your website is not secure, you may face several consequences such as hacking, virus infection, and more.
It’s always recommended to upgrade all the plugins, modules, or themes regularly to avoid security issues on your website. And when you redesign your website, your web developer can help to upgrade all the codes & software of your site.
In other words, your website can get better protection when you redesign it.
#4 Better performance
Web technologies keep changing from time to time. And if your website is not updated accordingly, it may have serious performance-related issues such as slow loading speed, display of warnings & error messages, and more.
When you hire a web developer or a web design company to revamp your website, your site tends to perform better.
#5 New architecture
A website redesign can help you change the way your website looks and feels. If you’re thinking about making big changes to your existing website, it may be a good idea to hire a web designer to help you with the redesign process.
This involves changing the code base of your website and rebuilding it from scratch. It’s a huge undertaking that requires weeks of planning and testing, but the results can be worth it.
#6 New services & products
If you have added some new services to your business, you can showcase them on your new website when you redesign it.
Let’s say that you’re in the business of selling used cars and now you have added a new service called car detailing. When you redesign your website, it’s the perfect opportunity to add new services or products to your site.
After all, your website is essentially a catalog of everything you do and sell and if you’re offering a new product or service, then that’s the perfect place to tell people about it.
#7 Fresh content
The most important step in redesigning your website is to find out what people are looking for from your website. Based on your findings, you can add fresh content to your new website.
You can keep an eye on the trending content by using Google’s Analytics tool, which will tell you what your most popular pages are, how many people are coming to your website, and where they’re coming from.
It’s important to redesign your website periodically to keep it fresh and up to date.
#8 Marketing boost
If you’re redesigning your website, you can think about ways to market your services in new ways.
For example, if you have a service-based business, then you can showcase a portfolio of work that people can look through to see all the different types of work you’ve done in the past. If you don’t have the resources to hire a professional to build an SEO-friendly website, then you can ask your website builder to build an SEO-friendly site while redesigning your existing website.
This will allow you to get more leads, sales, and customers for your business.