Creating an eCommerce website is not so difficult these days. You can easily find and hire a website developer who can help you to build an online store in just a few weeks.
But when it comes to the success of an eCommerce store, its design & structure matter a lot.
If you are just starting out your eCommerce business in the UAE, you may not know those important ingredients that will make your eCommerce site a successful recipe. Therefore, we have written this blog post for all the beginners who want to build a profitable online store.
Here, we have shared 9 useful & actionable tips that can help to improve your eCommerce website design. Some of these tips can be implemented by yourself however others may need the assistance of your website developer.
Let’s dive in!
#1 Take care of responsiveness
A critical aspect of your eCommerce website is its responsiveness. Responsive design is a web design approach aimed at crafting sites to provide an optimal viewing experience, easy navigation, and interactivity across a wide range of devices (from desktop computer monitors to mobile phones).
If you have an eCommerce website, then you need to make sure it’s responsive. One of the best ways to get more traffic to your website is to ensure it’s mobile-friendly. People are searching for products on their mobile devices and they want to be able to find what they’re looking for as quickly as possible.
A responsive eCommerce website will help you to get more sales because it will make your website more user-friendly, and also brings more traffic to your website.
Therefore, before hiring any website developer in the UAE you must make sure that he is able to deliver a responsive website.
#2 Add customer care tools
One of the most important things you should ask your web developer to add to your site is customer care options.
Adding customer care options to your eCommerce website will help you get more sales and build a closer relationship with your customers. If a visitor is having trouble with one of your products or has a question, they should be able to get in touch with you easily.
Your developer could add some of the most useful customer care options such as a live chat, an inquiry form, or an FAQ section.
#3 Optimize product copy
The product description is one of the most important parts of your eCommerce store because it’s the first thing that people will read when they’re looking at your products and deciding whether or not to buy.
Therefore, it’s really important that you have a professional copy on your website. It’s an opportunity for you to tell them about the benefits of your product and to create a sense of urgency in order to encourage them to make a purchase.
#4 Take care of product imagery
If you’re selling a product online, then the imagery is going to be very important for your eCommerce store. You want to show your customers what the product looks like in real life so that they can better envision themselves using it or wearing it.
If you’re running an eCommerce website, one of the most important things you can do is to make sure that your product imagery is high quality. This means that the photos of your products should be as clear, crisp, and visible as possible.
At the same time, your web developer should use an image compression plugin to make sure that the images load quickly for the users and they don’t have to wait longer which could affect their buying decision.
#5 Optimize the loading speed
The loading speed is very important for an eCommerce website to have because it can make or break a potential sale. If a website takes too long to load, then the visitor may just leave the site and visit a competitor’s website instead.
Google has started using page speed as a ranking factor for its search results, and other search engines are likely to follow suit. If your site takes a long time to load, then you’re going to get fewer conversions and fewer sales as compared to a site that loads faster.
There are many ways in which your eCommerce developer can optimize the loading speed of your online store.
Some of them are mentioned below:
- Integrating a cache plugin.
- Using an image compression tool.
- Upgrading all the plugins & themes regularly.
- Using CDN (content delivery network).
#6 Show recommended products
Up-selling and cross-selling are the best ways to increase your sales on any eCommerce website. Up-selling is when you try to sell a customer a more expensive version of what they’re already buying, whereas cross-selling is when you try to sell a customer another product that complements the one they just bought.
If you’re running an eCommerce website, showing customers other products they might be interested in based on prior purchases is a great way to drive sales.
#7 Quick checkout
Another effective way to increase your eCommerce sales is to make the checkout process as simple as possible. If your web developer can reduce the number of fields that users have to fill out on your checkout page, you’ll increase your conversions.
Reducing the number of fields on your checkout page by even just a single field will be an improvement.
The fewer fields there are, the more likely people are to complete their purchase.
One of the most important things you can do is to make your checkout process as short as possible. A longer checkout process means a higher abandonment rate and more lost sales. The shorter your checkout process, the better.
Every professional web developer knows the importance of integrating a quick checkout process into eCommerce websites.
#8 Add customer reviews
If you have a product to sell and you don’t have reviews on your website, you’re basically shooting yourself in the foot. Why would anyone buy from you if they see that nobody else has? And why would any customer leave a review of your product if they can’t even find the place to do it?
If you have an eCommerce website, make sure your web developer has integrated reviews into your platform.
It’s one of the main reasons people buy things online, and it’s a great way to build trust with customers because they can see that other people have bought your products or services and are happy with them.
Reviews are one of the most powerful tools to help grow your eCommerce sales online. People make purchasing decisions based on what other people are saying about a particular product or service. That’s why it’s so important to have a section on your website where customers can leave their feedback for you and for others to see.
#9 Search & filtration
A search and filter function is crucial for an eCommerce website because it allows people to find what they’re looking for on your site as quickly as possible.
Having a robust search feature will help your website visitors to find their desired products more easily.
This way, they don’t have to spend a lot of time digging through your content to find what they want. Your search feature should be easy to use, as well as accurate and comprehensive.
If your search feature doesn’t work properly, then people won’t be able to find what they need and they’ll leave your site without making a purchase.
Similarly, when your website has a lot of products, it makes complete sense for your website developer to use a filtration widget to help your potential buyers narrow down their searches and get the right product from your website to buy.